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Analytics and user tracking

Analytics doesn’t just tell you how many people visited the site, it shows what they did, where they stopped and why they left.

Don’t guess. Observe. Understand. Improve. Analytics reveals hidden behavior patterns, shows which sections attract attention, and which create bottlenecks. Based on these insights, you can make evidence-based decisions, optimize every step of the user journey, and turn visitors into satisfied customers.

I help you interpret this data and use it for concrete decisions: better content, better design, more conversions.

What this service includes:

  • Connecting the website with Google Analytics and Google Search Console
  • Setting up goals and event tracking (form submits, clicks, scrolls...)
  • Using tools like Hotjar and VWO for visual behavior tracking
  • Interpreting data: bounce rate, time on page, user flow
  • Reports and recommendations for improvements based on real visitor behavior

Why this matters:

  • Without analytics, you design “blindly”.
  • Real insights give you confidence, focus and concrete ideas for growth, without guesswork.

Who this service is for:

For anyone who doesn’t just want 'pretty statistics', but concrete insights that lead to a better site and more results.

Do you want to know what your users are really doing on your site?

Sounds interesting, but not sure where to begin. Book a call, no strings attached, with concrete help already in the first conversation.

Clients have trusted me from Serbia, Norway, Sweden, Slovenia, Croatia, and Germany, from local entrepreneurs to digital teams looking for results and clarity in their online presence.